Automated Experiential Exhibition Systems & Market Space Operations
Built on HEYDAY's automated experiential exhibition R&D platform, we create product experiences that resonate deeply with audiences.
HEYDAY GROUP
Integrated Marketing Agency with Both Strategic Expertise and Robust Resources
HEYDAY is an integrated marketing agency with both strategic expertise and robust resources.
China's leading systematic marketing operator — powered by a full-time in-house global team and a standardized global operations platform.
Modular · Automated · Lightweight · Intelligent — experiential scenarios for every market tier, combining proprietary tech display clusters with premium creative content.
Consumer-facing content creation and multi-channel distribution, both domestically and overseas.
Full-service integrated solutions for 1,000+ attendee events — spanning strategy, logistics, production, on-site operations, and communications.
Strategy formulation and on-the-ground operations across Europe, the Americas, Central Asia, and Southeast Asia.
A journey from mobile exhibition pioneer to global integrated marketing partner.
Established headquarters in Beijing, officially entering the mobile roadshow sector.
Partnering with automakers, expanding beyond regional boundaries to cover the entire country.
Keeping pace with digital trends, partnering with e-commerce platforms to bring the "Big Integration" concept to life.
Completed a full brand identity refresh — committed to carrying forward Chinese culture and building a century-old brand in China's advertising industry.
Transformed into an integrated marketing agency with core resources and strategic capabilities.
Scaling up overseas projects in Europe, the Americas, Central Asia, and Southeast Asia — helping brands go global and lead the next industry wave.
Our vision is to build a century-old brand in China's advertising industry, moving forward with resolve and evolving every day.
A technology company "posing as" a marketing agency — with dozens of patents for exhibition fixtures, working with the world's top talent to create greater brand value.
Built on HEYDAY's automated experiential exhibition R&D platform, we create product experiences that resonate deeply with audiences.
We are a technology company “in disguise” as an advertising agency.
Strong creative content production capability, paired with precision media strategy, delivers content efficiently to the right audiences.
Building B, Xinhua Technology Building, No. 8 Tuofangying Road, Chaoyang District, Beijing
Jinlang Vanke Center, No. 1-26, Xinlong Street, Hunnan New District, Shenyang
No. 1329, Middle Huaihai Road, Xuhui District, Shanghai
No. 397, Xingang Middle Road, Haizhu District, Guangzhou
13A Floor, South Tower, International Finance Centre, Harbour City, 17 Canton Road, Tsim Sha Tsui, Kowloon
Calle de Alcalá 618, 28022 Madrid, Spain
M39 Avtomagistral Yuli Ko'chasi, 14-uy, Zangiota Tumani, Toshkent Viloyati
L3-023, Level 3, MyTown Shopping Centre, No. 6, Jalan Cochrane, 55100 Kuala Lumpur
From strategy to scenario, communication to conference, and global execution.
China's leading systematic marketing operator — powered by a full-time in-house global team and a standardized global operations platform.
Over a decade of strategic insight and 177 nationwide deployments — dual-IP incubation for DENZA and Formula Bao, D/C-tier auto shows, and county-level penetration.
DENZA e³ Technology Experience Day and Formula Bao "BaoLi" Experience Day — a replicable, scalable dual-IP matrix for experiential marketing.
D/C-tier auto shows, Tech Experience Day, and the county-to-county sinking strategy for full-coverage market penetration.
Modular · Automated · Lightweight · Intelligent — experiential scenarios for every market tier, combining proprietary tech display clusters with premium creative content.
Multi-level roadshows across an 80,000+ store network, premium scenarios for Toshiba and COLMO, and multi-brand synergy.
Battery-tech exhibitions in high-traffic districts and targeted commercial-vehicle communication, translating tech into consumer language.
Yadea Guanneng China Tour and VFLY × "Fresh Market" — trend-driven check-in destinations that capture young users.
310 leads per event, 142 cross-industry leads, and a 21× single-site lead conversion rate through flagship experience design.
1,369 events per year across 4,356 franchise stores, reaching 8.474 million consumers and acquiring 59,314+ new customers.
367 integrated events in one year, +456% leads, +285% exposure, +46% lead conversion through JD, Midea, Douyin and Bilibili co-activation.
Consumer-facing content creation and multi-channel distribution, both domestically and overseas.
From the "King of Micro-Cars" to MINIEV youth marketing and tiered expansion — 1,000+ annual roadshows and integrated campaigns.
3.1M+ total views, 110K+ comments, and 540+ test-drive bookings through an immersive "Experience + Entertainment" cloud event.
A "light variety show" omni-channel livestream model integrating professional test drives, storylines, and purchase incentives.
Full-service integrated solutions for 1,000+ attendee events — spanning strategy, logistics, production, on-site operations, and communications.
A high-spec international event hosting 1,000+ dealer representatives from 100+ countries, from planning to reception.
A rigorous "ice and snow real-world test" in -35°C Yakeshi, supporting the global debut of the first mass-produced sodium-ion battery passenger vehicle.
12-hour rapid preparation for 1,000+ attendee conferences, 1→6 parallel events, and the "Time"-themed smart electric tech launch.
A 10,000-person music festival integrating riding culture and trend experiences — setting a benchmark for music-festival marketing.
State-level hospitality standards and end-to-end on-site management for Wuliangye on the stage of the Boao Forum for Asia.
High-caliber industry forums and exclusive closed-door salons for Tencent Security in real estate and finance sectors.
Strategy formulation and on-the-ground operations across Europe, the Americas, Central Asia, and Southeast Asia.
Multi-city relay tour across Tashkent, Samarkand, Navoi, Bukhara, and Urgench — a shift from single-city breakthrough to systematic regional rollout.
24/7 dedicated overseas ops and custom automated exhibits redefining traditional overseas customer experiences.
End-to-end meticulous services from concept to on-site execution, earning high praise from client and local dealers.
Customized solutions supporting BYD DENZA's market entry and establishing a strategic foothold in Europe.
Modular automated exhibits, football-themed activations, real-world test drives, and local influencer ATTO 3 storytelling.
"FUSION FISSION" — one-stop venue coordination, engineering, local conference affairs, and international media liaison.
A cat-culture Bingo EV check-in spot, live safety tech showcases, and a complete "See-Touch-Snap-Enjoy" experience chain.
State-level hospitality standards and cultural empowerment, presenting the charm of Chinese baijiu to the world.
Supporting Sichuan Provincial Government exchanges across trade, technology, and culture with Nordic countries.
A fusion of Chinese and Western performances at Lincoln Theatre in Washington, D.C., featuring the National Symphony Orchestra.
Leveraging brand exposure as the marketing catalyst and sales conversion as the ultimate objective, we cultivate profound experiential engagements to generate amplified commercial value.
From strategic planning to on-the-ground execution, HEYDAY's teams work as a unified engine — turning insight into creative, creative into experience, and experience into measurable growth.
HEYDAY GROUP is ready to turn your brand's next chapter into an extraordinary experience.
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